Ever wondered what do kids think of Social Media?

With 1,459 tweets upon my back, I feel that God knows what I am about already. How often do you tweet?

With 1,459 tweets upon my back, I feel that God knows what I am about already. How often do you tweet?

In response to recent Twitter-Hacking

Hacking sucks, let’s be honest! For your information, Ghetto residents have invaded a long time ago into the virtual neighbourhood of Social Media. Would this factor discourage me from using digital platforms? Not really. However, would these events encourage me to be smarter with the information I provide online? Certainly yes. It has been widely known that Twitter, and more particularly Twitter users worldwide, were victims of another hacker attack a few days ago.

When I heard the news that Twitter was hacked AGAIN I was in despair as I manage multiple Twitter profiles as part of my job and I would not want these profiles to be violated. This incident helped me reconsider the information I provide on behalf of these profiles including my personal account.

According to The Guardian “Twitter plans to introduce a ‘two-factor authentication’ option that would make it impossible for hackers or vandals to break into accounts – even if they acquired the passwords”. This is good news, as Twitter will be a harder target, however not an unbeatable one. Two-factor authentication (or 2FA) is informatively an approach to authentication and requires the presentation of two or more of the three authentication factors.

Although “the concept of passwords is not fundamentally flawed” states Matthew Strebe “most people choose seriously flawed passwords” (2006:159). In a small scale, “hackers crack passwords on servers over the Internet in mere seconds because users choose easily guessed passwords” (2006b: 58) continues Matthew Strebe. He provides a shocking example of a flaw that allows mass password-hacking in Windows 2000 where hackers are allowed to use a freely downloadable tool in order to check more than 72,000 passwords per minute (Matthew Strebe, 2006b).

I am certainly not an expert in hacking (not yet!) and I therefore cannot provide information regarding the latest Twitter hacking. However, it doesn’t take a genius to think of a more complicated password than ‘poop’ or ‘Joe’. Try and use a 14-character password, advises Strebe, “which would take so long to crack, that the universe would end before a hacker gained access using automated guessing” (2006b: 58). Remember to share as little personal information as possible (e.g mobile phone, address) as the internet is not always to be trusted. The wisdom of William Shakespeare has long revealed that “Love all, but trust a few”, there are lessons to be learnt.

Arthur, C, 2013. Twitter to fight hacking by boosting login security. The Guardian.

Strebe, M, 2006. Windows 2000 Server 24seven. New York: John Wiley & Sons.

Strebe, M, 2006b. Network Security Foundations: Technology Fundamentals for IT Success. New York: John Wiley & Sons.

“Future Man” goes back in time and explains Social Media.

“Future Man” goes back in time and explains Social Media.

Social Media explained with DONUTS!

Social Media explained with DONUTS!

Is Google+ the next Facebook?

Google+ is one of the youngest social networks and it has brought some new concepts into the social media world. When it launched back in June 2011 I was genuinely excited and added it to my marketing strategy for the company I worked for at the time. 

It has 500 million registered users (Gundotra, 2012) and it is owned and operated by Google. This last piece of information does ring a bell. Google’s great, trustworthy, high quality search engine results along with later services including infamous Google Chrome and Google Maps are known for their awesomeness. 

I was overwhelmed by its main innovative feature which involved the integration of Google search with social networking. This means that if you use the online platform on behalf of a company you automatically improve the company’s search on Google Search results and use Google Maps integration to your benefit.

Another potential-fused aspect is the function of ‘Cirles’ reminiscent to Facebook’s ‘Friends’. However, the difference between these two is that by using the ‘Cirles’ you can easily manage your connections and choose ‘who sees what’ in an easier way than Facebook long story short. The management of your friends and circles is particularly easy and the 1+ button is actually quite appealing. It has the functionality of Twitter in the terms of not having to add a person back to your ‘Circles’ once having accepted a friend request.

Other features such as ‘Stream’ where users see updates from those in their ‘Circles’ and the feature of ”Hangouts” which can be used to facilitate group video chat (with a maximum of 10 people) sound interesting. But Is Google+ as cool as Facebook?

From a personal perspective, metaphorically, if Facebook is a cool party in Ibiza, Google+ is a granny tea party somewhere in Dundee. I generally LOVE Google services, however Google+ is a very lonely place. 500 million users sound a lot, but compared to 1 billion users of Facebook (Kiss, 2012) you kind of get the message.The main aspect of social networks is the ‘social’ part and it is important that you connect with a wide audience in order to interact, share information and express yourself.

According to Ralph Roberts (2011) Google+ is the fastest growing social network and, arguably, the easiest to learn. It has been said that it took Facebook 3 years, and Twitter 30 months to hit a number of 400 million users whereas Google+ hit this number within 3 months. But will the social network stop growing during lack of innovative ideas?

I like my good old Facebook for the reason that I have all my friends and family in one place, and having only 29 people on my ‘Circles’ on Google+ frustrates me. Google+ has the potential of growing even more, but I think that Google should step up their game and think of fresh ideas that would appeal to a wider number of audiences. One suggestion? Bring a few beers and music to the tea party and the game has been upgraded. A tea party with dancing Grannies does sound cool, doesn’t it?

References

Gundotra, V, 2012.  ”Google+: Communities and photos Google Blog. 

Kiss, J, 2012. Facebook hits 1 billion users a month. The Guardian. 

Roberts, R, 2011. Google Plus First Look: A Tip-Packed, Comprehensive Look at Google+. Birmingham: Packt Publishing.

Welcome to my blog!

My first post. If the topic should include something of high importance to me, then it should definitely be about…Social Media Marketing.

If you’re not familiar with any digital platforms, you must be joking. In fact, reading this post indicates that you’re certainly familiar with at least one of them. I have devoted the last 2 years familiarising myself with Social Media marketing and having acquired experience by working as a Social Media Co-ordinator I have found myself being madly in love with the subject! 

Social Media are a form of communication channel, especially for younger generations- where else would you find 900 million possible audiences for your organisation if not on Facebook? People want to connect with their favourite companies, and companies want to connect with their fans. It’s as simple as that. If used correctly, social media marketing is worth a thousand pieces of gold for an organisation. 

The part which isn’t as simple though, is to identify the ways that will help you attract fans. Depending on the type of your organisation its important to first list your goals and then work towards achieving these.Through digital platforms, one can start by creating a personality and a voice for their organisation and engage with fans which will eventually help them build an positive image, but most importantly increase their profit. There are endless benefits, and only 3 ingredients are required: passion, time and patience. And of course planning.

Astranaut here, welcome to my blog!